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Your revenue goal is lying to you. When you say you want to grow from $1M to $10M, you’re probably thinking you need to “add $9M.” You don’t. Because as you scale, you step out of sales. That means your team isn’t replacing $9M… it’s replacing the full $10M. I’ve seen this mistake stall growth more times than I can count. One founder I worked with planned to hire “a few reps” to bridge the gap. But when we broke it down—$500K per rep annually—they didn’t need 3 or 4. They needed 20. That changed everything: hiring plan, onboarding, leadership structure, even cash flow expectations. If you skip this step, you underbuild—and miss your target. Do this today: Map your goal revenue → divide by realistic per-rep output → build your team number from there. No guesswork. Just math. If you want help thinking through your numbers and team structure, we break this down live every week. Join us Thursdays at 11am MST / 1pm EST: s20webinar.com How are you currently estim...

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