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Your sales goals aren’t the problem—your model is. Most owners set revenue targets… without building the structure to support them. If one rep can conservatively produce $40K/month (~$500K/year), scaling isn’t about “more effort”—it’s about intentional design. Let’s say your vision requires 20 reps. That’s not just hiring 20 people. You now need 4 sales managers (1 per 5 reps) You likely need a VP or Head of Sales You need systems, accountability, and forecasting One client we worked with hit a ceiling at 6 reps. Revenue stalled. Not because of talent—but because leadership bandwidth was maxed. Once they installed a manager layer, production jumped without adding headcount. Do this today: Map your next stage org chart—not your current one. Build for where you’re going, not where you are. If you skip this step, growth will always feel chaotic. We break this down deeper in our free weekly webinar (Thursdays at 11am MST / 1pm EST): s20webinar.com What does your tea...

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