Your sales hiring funnel is working… just not optimized yet.
Most owners underestimate what “normal” actually looks like.
In commission-based sales hiring, it can take ~100 applications to get 1 rep into training.
Here’s a typical breakdown:
80 aren’t a fit (and that’s okay)
20 have potential
10 book interviews
5 show up
2 accept
1 starts
This isn’t a failure—it’s a system.
The opportunity?
Small improvements at each stage create massive gains.
We’ve helped teams increase hires without more applicants—just by refining how the role is communicated and how candidates are guided through the process.
When your messaging is clear and compelling, better candidates lean in.
Do this today:
Tighten how you explain your opportunity in the first interaction.
Make it clear, specific, and aligned with who you actually want.
Better inputs = better outcomes.
We walk through this live every week—join us Thursdays at 11am MST / 1pm EST:
s20webinar.com
Where could your hiring pr...