Your sales team doesn’t leave. They stall. You don’t lose reps because of comp first. You lose them because they can’t see what’s next. Most “growth paths” are vague. “Do well and we’ll promote you” isn’t a plan—it’s a hope. We worked with a client who couldn’t retain strong reps past 6 months. Once we mapped a clear path—rep → team lead → manager—with specific milestones by month, retention jumped almost immediately. Not because the role changed. Because the future became tangible. You need to make progression objective. Not inspirational. If a rep hits X in month 1–3, they earn Y responsibility. If they execute in months 4–6, they step into leadership—with defined pay and scope. Do this today: Write out the first 6 months of growth for a new hire in bulletproof detail. Then test it—could a rep explain it back to you clearly? If not, it’s not clear enough. We break this down deeper in our free weekly webinar (Thursdays at 11am MST / 1pm EST): s20webinar.com What...