Speaking of ads… Gap just dropped an INSANE new campaign. Sweats Like This stars Grammy-nominated Puerto Rican rapper youngmikoar in a full music video for her track WASSUP. It marks Gap’s first ever Spanish-language campaign. Gap’s advertising history is genuinely wild. The first store opened in 1969 selling jeans and records, and that music-first DNA never really left the brand. Since the late 80s, gap campaigns have leaned on choreography, cultural icons and a very particular white backdrop to turn simple clothing into something that feels like a moment rather than just a product. The carousel features some of our favourites over the years: Sweats Like This / youngmiko / WASSUP / dir. Bethany Vargas / styling Alastair McKimm / 2026 Better in Denim / katseyeworld / Milkshake / dir. Bethany Vargas / choreo Robbie Blue / 2025 Get Loose / troyesivan / Funny Thing / 2024 Back in Black / Audrey Hepburn / AC/DC / 2006 Digital Love / daftpunk x juliettelewis / 2001 Khaki Swing / L...