I just watched a video of kids’ tiffins across India — biscuits, chips, flavoured drinks, instant noodles. And I couldn’t look away. Because here’s the reality nobody is saying out loud: India is now the #2 country in the world for childhood obesity. Not because our kids are lazy. Not because parents don’t care. Because ultra-processed food is engineered to be addictive — and it is exclusively, deliberately marketed to children. Bright colours. Cartoon characters. “Healthy” claims on the front while the back reads like a chemistry lab. Your child isn’t making a choice. They’re responding to a billion-dollar system designed to bypass your parenting. The tiffin box is where chronic disease begins. This is the conversation India needs to have. Save this. Share this with every parent you know. #Healthykids