PIAGET APPOINTS LEE CHAE-MIN AS GLOBAL BRAND AMBASSADOR. South Korean actor Lee Chae-min as its newest Global Brand Ambassador. Joining the prestigious Piaget Society as of 6 May, the rising star enters a curated cultural circle where personal charisma and artistic presence are as paramount as the craft itself. Lee represents a contemporary evolution of the Maison’s ethos. His burgeoning international profile reflects a broader shift in how modern influence travels—unconstrained, global, and immediate. In his new global capacity, Lee will front the Piaget Polo Signature timepiece and the Possession jewellery collection. These defining lines, shaped by decades of design discipline, find a fresh resonance in his poised energy. His appointment signals a refined recalibration for Piaget, bridging its storied heritage with the vibrant perspective of a new generation. Brand Ambassador: Lee Chae Min l.c.m____ Brand: Piaget piaget Editor of article: Sure Korea surekorea Issue: March 2026...