SUZY FOR TSUBAKI: A PRECISE BEAUTY PROPOSITION Suzy’s appointment as global ambassador for Tsubaki is a calculated move rooted in clarity. She leads the brand’s international campaign across its core haircare line — shampoos, conditioners, and treatment masks. At the centre of the range is camellia oil, used to improve shine, smoothness, and manageability without adding weight. The positioning is pragmatic: preserve hair quality through consistent care. Suzy’s value lies in control and recognition. Her image is stable, widely trusted, and commercially effective across Asian and global markets. She reinforces the product’s promise without competing with it. The result is a tightly aligned partnership: credible face, functional product, clear message. Brand Ambassador: Suzy skuukzky Brand: Tsubaki tsubaki.kr Editor of article: Sure Korea surekorea ISSUE: May 2026 Sure Magazine suremagazine #Tsubaki #Suzy #SureMagazine #HairCare #SureKorea