HYBE is launching a brand-new girl-group-focused label called “ABD,” and their first rookie girl group is already set to debut later this year ✨
The name stands for “A Bold Dream,” and HYBE says the label is all about thinking beyond the usual “A, B, C” and imagining something completely new 👀
ABD aims to expand the world of K-pop through not just music, but also a deeper understanding of both artists and fans.
The label will reportedly be led by former PLEDIS and MORE VISION executive Noh Jiwon, while legendary producer Han Sung Soo — who worked with artists like SEVENTEEN, After School, IZ*ONE, and TWS — will oversee the group’s production 🔥
HYBE says ABD will establish itself as a specialized girl-group label with its own dedicated creators and production system.
At this point, expectations for HYBE’s next girl group are already sky high 😭✨
하이브가 걸그룹 제작에 특화된 신규 레이블 “ABD”를 설립하고 올 하반기 새로운 걸그룹을 런칭할 예정입니다 ✨
ABD는 브랜드 슬로건인 “A Bold Dream”의 약자로, 하이브는 “A와 B 다음 C가 아닌 D를 상상하는” 유연하고 경쾌...
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