Before you cop The Reebok x Ice Cream Boardflip, here are some things you needa know! The nostalgic skate shoe originally from Pharrell, bbcicecream & reebok returns on May 6th for a retail of $150, this model is what most consider the start of collaboration, influence, & culture. The unique take of a rap star, merging with an athletic brand to create a skate shoe from his streetwear taste is what could have led us down this line we are in today. The shoe is comfy, loud & a token of 2000’s streetwear if you ask me, who’s copping? #reebok #icecreambbc #pharrell #reebokboardflip #skateshoes