Congratulations to kokocamden and thehouseofkoko on 125 years in the business of creating culture. Most membership models feel performative because the “community” is manufactured. And while all businesses want community right now, community usually forms around something people genuinely love doing together. Music. Culture. Shared experiences. Identity. In an ROI focused world, hospitality businesses under-invest in what community forms around, relying on marketing to fix what is fundamentally an experience and community problem. However, when a space is truly designed around the customer, the downstream effects of that investment will be inspiration, community, and loyalty. Retention, subculture and promotion become a natural, subconscious by product. At KOKO, that culture comes first and the membership and brand strength form around it naturally. And what’s really smart is how they’ve built the building for both physical and digital storytelling. Streaming stages, recordin...