Ian Michael Crumm built Boys in Beauty around a simple idea: beauty doesn't have to be gendered. A candid conversation with Mike Ryan on the line connecting Ian's esthetician practice, the 2025 Melanoma Research Foundation #GetNaked Times Square billboard, and the new collective he launched to democratize beauty for men. Why community beats audience size, and what brands keep getting wrong about the men's market. What we cover: - The line between licensed estheticians and "scam-fluencers" - Becoming the 2025 MRF #GetNaked Times Square spokesperson - Why community beats audience size - The two-year aha moment behind Boys in Beauty - AI, PR, and packaging waste as the next inflection points Mentioned: Boys in Beauty: boysinbeauty.com/home MRF: melanoma.org BeautyCurious: podcasts.apple.com/us/podcast/beautycurious/id1684759888 ICED Media: icedmedia.com Chapters 0:00 - Cold open: men in beauty 2:03 - Welcome to Minutes with Mike 2:58 - From chef dr...