When Apple launched the iTunes Store in 2003, the idea was simple: 99 cents per song. Looking back on that announcement, what stands out most is hearing Jobs reference subscription services, and why he believed that the streaming model couldn’t work for music. A lot has changed since then, including attitudes toward music consumption. Apple Music launched over a decade later in 2015 under Tim Cook, but this is what Jobs had to say about music streaming in 2003: “People have told us over and over and over again, they don’t want to rent their music ... Music’s not like a video.” If you’re interested in Apple’s current outlook, there’s a recent episode of @billboardontherecord featuring the VP of Apple Music speaking on the state of music streaming. __ #pigeonsandplanes #apple #stevejobs #musicstreaming #applemusic