Volkswagen once replaced a staircase with piano keys to study how people think, and it was awesome. ㅤ See, Volkswagen wanted to find out if people would be willing to take the stairs instead of the escalator if it were more fun. And well, the results were pretty cool. ㅤ But the question is, why? ㅤ Well, for VW, it shows a way of thinking. ㅤ A product, in their case their cars, should be not only practical, but also the fun way to experience driving. ㅤ And if their cars are fun enough, people might by them regardless of if they're practical or not. ㅤ This stunt not only proves that, but it also shows people what Volkswagen believes in.