In automotive advertising, making a car look cool is the easy part. ㅤ The mistake is thinking that means the ad is good. ㅤ A lot of teams are judging creative like it is a short film, but performance creative has a different scoreboard. ㅤ Good news is we actually made a 1000% free benchmark tool for you. ㅤ Comment "Benchmark" and I will send it over. ㅤ It takes about 3 minutes, and it will show you where your current constraints are across 4 different categories. ㅤ The tool looks for gaps in creative quality, strategy acquisition, and tons of other things that cost auto brands money. ㅤ This is the exact same process we run all of our paying clients through to improve their paid ads. ㅤ If your paid ads aren't where you want them to be, check it out!