Making "good ads" for an auto brand is literally free. ㅤ Like seriously. They cost you less money ($USD). ㅤ How? ㅤ Meta and Google don't charge a flat rate for conversions, right? ㅤ They charge you based on how hard they have to work to get you a sale. ㅤ Ok, so what? ㅤ Well, when the ad is weak, the platform has to burn through more impressions to find a buyer. ㅤ Result? Your cost per conversion (CPA) climbs. ㅤ When the ad is strong, the platform finds the sale faster. Your spend drops. ㅤ That means good creative will literally pay for itself. ㅤ Brand A spends $10k on creative and $100k on ad spend to hit a sales number. ㅤ Brand B spends $30k on creative and then only $50k on ad spend to get the same result. ㅤ Brand B saves money, gets more sales, and builds a stronger brand at the same time. ㅤ So what's the reframe? ㅤ View good creative as a way to SAVE money, not spend it.