We had an automotive client who was spending thousands on Meta and never saw a single sale. ㅤ Easy story to tell, right? ㅤ "Meta just doesn't work for our customers." ㅤ Hint: it does. ㅤ They were already winning on Google with our creative, but had nobody internal to handle their Meta ad spend. ㅤ We took the wheel, and once the account was set up correctly and those same ads were loaded into Meta, we put in a few hundred dollars just to check conversion tracking. ㅤ Less than 4 hours later, that test brought in more than $7,000 in sales. ㅤ That is a 23X return from a budget that was supposed to do one job: make sure the pixel worked. ㅤ The lesson? When creative already has market fit, channel expansion often comes down to structure, tracking, and signal quality. ㅤ Automotive marketers kill channels too early because they read bad setup as bad demand. ㅤ Before you write off Meta, make sure you haven't built your campaign on sand.