The best sales and marketing partnerships don't start with org charts or funnel definitions. They start with shared ownership of the customer journey. In the latest Marketing Beyond episode, Braze CRO Ed McDonnell sits down with our own Alan Hart to talk about what real alignment looks like—focusing on how customers move from awareness to advocacy, not just who gets credit for the pipeline. Ed breaks down: ✨ Why staying close to customers matters more than funnel labels ✨ How data and honest conversations improve performance ✨ Where AI is changing how brands connect with customers Listen wherever you get your podcasts—search "Marketing Beyond with Alan B. Hart" or find the link in our bio. #DDPodcasts #CustomerExperience #SalesAndMarketing #BrandStrategy #MarketingPodcast