What can stronger sales and marketing alignment look like in practice?
Braze Chief Revenue Officer, Ed McDonnell, joins Alan Hart in our latest episode of Marketing Beyond to discuss why he believes the best sales and marketing partnerships start with shared ownership of the customer journey.
In this conversation, Ed covers:
☑️ Ways sales and marketing can work better together
☑️ Why staying close to customers matters more
☑️ How data, review and honest conversations can improve pipeline performance
☑️ Where
#AI is changing decision-making processes, campaign execution, and marketer workflows at Braze
🎙️Jump to the link in our bio to listen to the full episode, or by searching for “Marketing Beyond with Alan B. Hart” wherever you get your podcasts.
#DDPodcasts #CustomerExperience #SalesAndMarketing #BrandStrategy #MarketingPodcast