As my time as Director of Communications for the University of Michigan Central Student Government comes to a close, I’ve been reflecting on my term with an abundance of gratitude, pride, and fulfillment. When I stepped into this role, there was tremendous potential to reimagine how CSG communicates with 54,000 students. Over the past year, our team worked to modernize and elevate the department, generating 1.4M total views, reaching 161K+ accounts (+85% growth), driving 21.2K content interactions (+120%), and growing our audience by 2.4K followers (+549%). Beyond the numbers, I’m most proud of the community and team we built. Thank you to my Deputy Directors and Interns, Jason Zhang, Shelby Reid, Alder Richard Saran, Lakshay Sood, Camryn Redding, and Orli Kalman, for their creativity, collaboration, and leadership throughout the year. I’m especially grateful to Eric Veal Jr. for hiring me, trusting me with the opportunity to lead this transformation, and empowering me to build s...