👄 Kim Kardashian, Kylie Jenner, Dua Lipa, Hailey Bieber and even Oprah Winfrey use her products — now Israeli makeup artist Natasha Denona reveals how she built a decade-long Sephora empire and why her brand still doesn’t sell mascara *** For devoted beauty enthusiasts, the name Natasha Denona, 55, may spark more excitement than names like Margot Robbie and Angelina Jolie — but that was not always the case. Denona began her career as a dancer and model, and when she became pregnant with her first child, she decided to stop modeling. Her husband Yaron, who now runs the beauty empire bearing her name alongside her, suggested she start doing makeup. In 1996, she took his advice and began working as a makeup artist. For years, she worked with Bar Refaeli and other major names in the industry, using a range of unique techniques she developed herself, until she founded her own makeup school in 2002. After years of frustration over not being able to find products that met her exact needs, ...