Gaining followers is the relatively easy part. What happens after the follow is the work! 👀 We just dug into nearly 2 million posts across six platforms, and one thing showed up everywhere: replying to comments lifts engagement on every single one. On Instagram, it’s a 21% lift! 🤯 But the bump isn’t even the best part. The best part is who’s still around six months from now because you showed up in their comments. 🎥 Sabreen, our Senior Brand and Community Manager, goes deeper on the difference between a follower count and a real community. #communitybuilders #communitybuildingcommunity