Beauty of Joseon Morning Moisturizer SPF Grocery Pop-Up May 7-8☀️ #BOJpartner beautyofjoseon_official has transformed the heart of Times Square into a “SPF Grocery”, where you can explore the new Dayscreen Moisturizer SPF 30 alongside the bestselling Day Dew Sunscreen SPF 50. 🛒 Enter into an immersive supermarket-inspired space ☀️ Visit the SPF Aisle to test Beauty of Joseon’s two signature sunscreens 🍵 Enjoy an exclusive (free!) BOJ x Matchaful ‘Rice Milk Green Tea Latte’ 📸 Check out the cart for great photo moments 🧴 On Thursday, pick up a free Dayscreen Deluxe sample on-site. On Friday, head to Sephora Times Square to redeem a free keyring with a miniature Dayscreen Moisturizer SPF 30 (+ enjoy GWP opportunities inside Sephora!) 📍 Times Square Plaza (1535 Broadway) 🗓️ May 7 - 8 ⏰ Th: 3:30-6PM, Fri: 10AM-6PM #nycforfree #beautyofjoseon