Allow us to introduce you to Rick, a M&M’s enthusiast in search of one missing piece from his expansive collection: a vintage apple tree salt-and-pepper shaker.   bbdochicago and M&M’s launched a global scavenger hunt, mobilizing fans across social media to search attics and thrift stores, turning one collector’s quest into a shared brand experience.   “RickTok” took TikTok by storm, becoming the highest-performing organic campaign in M&M’s history and making Rick the internet’s favorite grandpa in the process. Swipe to see some of our favorite #RickTok moments.   #DoBigThings