As of May 6–7, 2026, Instagram has begun a major platform wide purge targeting bot, spam, and inactive accounts. This is leading to noticeable drops in follower counts across creators, brands, and influencers. The update appears to be part of Meta’s continued push toward improving authenticity and removing inauthentic engagement from the platform. Did any of your favourite creators lose followers?! #instagram #yyc #followers #instgrambott #calgarylife