What actually happens when brands and teams “invite creators” to sporting events? At the Gondola Sports Summit 2026, this panel dives into how creator partnerships in sports have evolved. From content expectations and access to brand value, experiences, and where the industry is headed next. Hear perspectives from the agency side, brand side, and creators themselves on what makes these partnerships successful…and what’s changing moving forward. See you at the summit. 🎟️👀 #ongondola #sportssummit #gondolasportssummit