FOX Sports is teaming up with Sesame Street for a playful World Cup collaboration this summer 🌍⚽️
Under a new deal, beloved characters like Elmo, Big Bird, Cookie Monster, Oscar the Grouch, Grover and Count von Count will appear across Fox’s FIFA World Cup coverage from June 11 – July 19, integrated directly into programming.
Fans can expect character-driven segments like:
🔢 “The Count Down” where Count von Count breaks down World Cup stats
🗑️ “Trash Talk” as Oscar the Grouch dishes out commentary in a highlight-style segment
🎤 “Broadcaster Bootcamp” as Grover teams up with Fox Sports announcers to learn the art of calling a match
This marks another sports-forward collaboration for Sesame Street, which has previously partnered with New Balance, the USOC, and major global sporting events.