Female athletes are driving real ROI in brand partnerships. Athlete marketing platform OpenSponsorship has brokered 9,000+ brand–athlete deals over the past decade, and in 2025, 75% went to female athletes. According to new data shared with Sports Business Journal, women in track & field, golf, and weightlifting are generating the most brand interest — sports with strong, long-term consumer appeal. CEO Ishveen Jolly notes that outside the top-tier superstars, female athletes offer affordable entry points with high engagement, delivering value that extends beyond traditional financial returns. 📲 LINK IN BIO TO READ MORE