BYEON WOO-SEOK JOINS BVLGARI AS NEW GLOBAL AMBASSADOR The relationship between luxury fashion and Korean stardom continues to evolve as Byeon Woo-seok is announced as the newest ambassador for Bulgari. Recognised for his polished aesthetic and understated charisma, the South Korean actor represents a modern form of celebrity increasingly embraced by European maisons seeking cultural relevance beyond traditional fashion capitals. Bulgari described Byeon’s image and authenticity as qualities that naturally align with the Roman house’s heritage and contemporary identity. In a statement following the announcement, Byeon Woo-seok expressed admiration for Bulgari’s creativity and history, adding that he hopes to introduce the maison’s values to a broader international audience through forthcoming projects and appearances. The appointment signals another strategic alliance between the luxury sector and Korea’s global entertainment influence, with future campaigns and official events expec...