If your intern is handling your social media; I bet they don’t know this: captions are SEO. every platform reads your caption text to figure out what your video is about and who to show it to. it’s not decoration. it’s how the algorithm sorts you. “Happy Friday 🎉” tells the platform nothing. it sees a stock photo and a generic phrase. so it shows your post to nobody. a caption that actually describes the video, in the language your ideal customer would search, gives the algorithm a job to do. it can match you to the right people. your intern probably thinks captions are vibes. they’re search terms. i’m ari, and i’m building Creator Genius because most of you are still doing content manually. follow if you want tips to save time as a business owner. comment WAITLIST to get a week of content ideas when we launch. #ContentStrategy #SmallBusinessOwner #SocialMediaForBusiness #FoundersOnly #SaaSFounder