Big Tech has worked to relentlessly stigmatize being single.
Dating Apps. Social Media. New stories. Old-fashioned billboards. AI Bots.
On the left is a photo from an early "chatbot" in the 1980s. Many computer campaigns used sexy shots of women and computers for marketing.
For highly educated woman in the 2010s, there was the lure of the “power couple”. By the 2010s, Millennial women were entering corporate, tech, and other STEM fields en masse, often guided by the naive hope that Lean In offered. Books like Lean In fostered an appealing image of a tech “power couple”, with unrealistic and aspirational advice for 50/50 chore splitting, childcare, mutual ambition, and love. Meanwhile, this Millennial coming-of age coincided with the rise of dating apps, smartphones, social media, all which glamorized the use of computers as a dating tool. The message: the right partner will make you twice as smart, twice as successful, and twice as rich. Alas, this was often unachievable.
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