Peak prom season is here. For the last few months, families across the US have been investing heavily in their high schoolers’ big nights. And despite the surge of content across #PromTok, the prom economy is still largely centered on traditional brands and bricks-and-mortar stores — as teens prefer to shop their dresses in-person. Contributor CamiFateh unpacks the opportunity for brands, at the link in bio. Photo: styledumonde