The best business lessons aren’t taught in a classroom—they’re paid for in embarrassing failures. This video is about the Grateful Dead, and the story of one of my biggest marketing flops. Have the experience. Be the action person. Take action. “Investing” is boring. Half your ROI is in having that experience. Making a profit is a bonus in the early days of figuring out your life. #GratefulDead #BusinessLessons #EntrepreneurMindset #MarketingFail #failforward