Most brands are still treating creator marketing like a campaign. Jamie Gutfreund (jamiecentral) says that's exactly the problem π
The founder of Creator Vision, Jamie got real with us about why creator marketing needs actual infrastructure to scale, not just a bigger budget.
Here's what we got into:
π Why campaign-based thinking is holding brands back
π How to rethink measurement and org strategy
π Why creators are becoming central to media, commerce & brand building
π The untapped potential of YouTube for creator-led growth
π How AI is changing creative workflows right now
The creator economy isn't slowing downβhere's what brands need to do to keep up. Listen at the link bio π
#EarnedPod #creatormarketing #marketing #influencermarketing #creatoreconomy