Everyone's talking about #AI for marketing. Almost no one is talking about whether their data can actually support it. On the latest Marketing Beyond podcast, Alan Hart sits down with Neha Kovach, CMO of DavidYurman, to explore what data readiness really means—and why it matters more than the AI tools themselves. The focus: Better foundations over more data. 🎯 Cleaner data 🧠 Stronger context 📊 Sharper customer signals 💼 Clearer links to business value From personalization to retention, Neha shares where AI creates practical impact—and why the foundation comes first. Explore the carousel for key takeaways, then jump to the link in our bio to hear the full conversation or listen wherever you get your podcasts 🔗 #DDPodcasts