What TDC72 juries are looking for 👀 typedirectors asked its jurors what moves them, what excites them, and what separates good from unforgettable. Here’s what rose to the top, and a visual insight into TDC71's past winners’ work: — 1️⃣ Intent over trend For Cat How of how___studio on the Communication Design jury, it’s not about style — it’s about why. Typography that isn’t trying to be liked, but trying to say something. Clear point of view. Conviction. Purpose over polish. As chrxsnxtt, also on the Communication Design jury puts it: the concept and the form should be inseparable. If the idea isn’t baked into the letterforms, it’s decoration. — 2️⃣ Work that makes you feel something For Communication Design jury member margot.leveque, great work creates a physical response. Emotion first. Craft second. Letteringjury president marykatemcdevitt calls it the “IT factor.” The colours sing. It feels unique. It does its job — beautifully. And tomcrabtree? He wants to be challen...