Replying to @Kelsey I love this question!! Describing scent online is definitely tricky, but luckily I have many years of experience talking about products and fragrance on the internet 👀😉 I design our scents from real memories and experiences, which allows me to explain them not just through scent notes but through the personal stories attached to them. I grew up online, so I learned how to communicate things that you can’t touch, taste or smell through language and storytelling. Years of talking to people through a camera taught me how to describe a feeling in a way that allows others to connect and recognize the emotion. And it isn’t only about the words I use. The story, inspiration, and visuals all work together to help convey the fragrance, even if people can’t smell it through the screen. All of these different mediums help to convey a feeling to people, and I think this is what has helped our brand thrive over the last 5 years. 💗 #ingridnilsen #thenewsavant #fragrancetok ...