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In 2025, 75% of @opensponsorship's brand deals went to women, thanks to high engagement and strong ROI beyond just dollars. “The engagement’s there because their content is interesting,” said OpenSponsorship CEO Ishveen Jolly. MORE: t.co/nB3Px3UquO t.co/5XR27d80OD
https://twitter.com/SBJ/status/2054223886586139111
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