❗️Volvo is calling out the growing trend of subscription-based car features, saying luxury brands “shouldn’t nickel-and-dime customers.” The company specifically criticized charging monthly fees for features already built into the car, like heated seats or other basic functions. BMW became the biggest example after testing heated seat subscriptions in several markets, while Mercedes has also introduced paid software unlocks for extra performance in some EVs. Volvo says subscriptions should only apply to services that require continuous updates or connectivity, such as navigation, cloud services, or advanced driver assistance systems. The backlash against paywalled car features has become massive in recent years, with many drivers arguing that if the hardware is already installed, it should simply come with the car. Do you think automakers are pushing subscriptions too far? What are your thoughts? 🤔💭 Source: Motor1, based on comments from Volvo Chief Commercial Officer Eric Sev...