When did Knicks fans actually start celebrating outside MSG become a massive viral craze after every game? While the most recognizable moments came from videos created by “Sidetalk”, it actually began before that. It started during the Knicks first relevant season in 8 years, as we were all just beginning to be able to go to public events again during COVID. A few fans celebrating the forgotten taste of victory outside the garden has snowballed into a massive content farm after every W. 🧡💙 #knicks #nba #nbaplayoffs #newyorkknicks #madisonsquaregarden