Most businesses still think visibility is about going viral on Social Media, and ranking on Google. But the customer journey has changed...Drastically! People are now asking ChatGPT, Gemini, Claude, and Perplexity direct questions before making decisions: • “Who should I use for digital marketing?” • “What accounting software is best for my business?” • “What should I know before taking a business loan?” • “Who are the best providers in Trinidad?” AI is becoming the recommendation layer, and increasingly, the transaction layer too. Recent research found that 65% of consumers are already using AI tools to research products before making a purchase (Yahoo Finance). That means businesses are no longer just competing for Google rankings. They are competing to become part of the AI answer itself. If your business is not structured to be discovered, understood, and recommended by AI systems, you may never even enter the customer’s consideration set. This is the shift I explored in...