Most founders don’t think about building a board until they need one. By then it’s usually too late. 👀 In this episode, Daniel Scharff talks with Seth Goldman, Co-Founder of Honest Tea, about how founders should actually think about building a board from day one. From knowing when you finally need a board, to finding members who fill real gaps, to avoiding investors who quietly want control, Seth breaks down the mistakes most founders make — and the systems that helped Honest Tea scale with world-class guidance long before they were a massive company. If you’re raising capital, scaling a brand, or thinking about long-term company building, this episode is worth the watch. Link in bio for the full episode. #StartupCPG #BoardOfDirectors #Entrepreneurship #JUSTIceTea #StartupCPGPodcast