He drew a fence. The cows obeyed.
A New Zealand farmer used his phone to draw a virtual boundary — no physical wires, no fencing crew.
200 cows haven't stepped past it all day.
This is the Halter Collar, a GPS-enabled collar that sits on each cow's neck and builds an invisible fence using sound, vibration, and a tiny pulse.
Here's how it works:
→ Cow approaches the boundary → soft beep
→ Ignores the beep → gentle vibration
→ Still pushing forward → small electric pulse
→ Within one week, cows learn to turn back at the beep alone
But the real unlock is the AI brain behind it — called Cowgorithm. It's trained on 7 billion hours of cow behaviour.
It tracks each animal individually, flags illness before symptoms appear, monitors fertility, and measures exactly how much grass each cow eats — all in real time.
Traditional paddock fencing costs a US farmer $2,000–$10,000 per acre. Halter makes that entirely unnecessary.
Over 1 million collars. 3 continents. $220M raised. $2B valuat...
Suggested Credits
Tags, Events, and Projects