Enhanced Games is now a public company, and its leaders are making a bold pitch: this is not just a sports event, it is a business built around performance, science, athlete data and consumer health. In this exclusive Benzinga interview, Enhanced CEO Max Martin and CFO Sid Banthiya discuss ENHA, the company’s NYSE debut, the first Enhanced Games in Las Vegas, why they believe performance enhancement should be brought “out in the open,” and how they plan to turn record-breaking athletic performance into a larger business. They also explain how Enhanced Games is being built for digital distribution, why the company sees athletes as proof points, and what investors should understand about the public company behind one of the most controversial new ideas in sports. Chapters 00:00 Enhanced Games and the original idea 02:11 What is ENHA? Sports league, media company or health brand? 03:09 What people misunderstand about Enhanced Games 05:31 ENHA’s NYSE debut and pressure before the first ...