From dressing Mel B of the Spice Girls to redefining the future of bridal fashion… Justin Alexander is creating more than bridal gowns — he’s building modern romance through design, legacy, and artistry. During New York Bridal Fashion Week, Shelli Stelmak interviewed Justin Alexander, CEO and Creative Director of justinalexander Signature, for an exclusive feature with inblackmagazine With family roots in bridal fashion dating back to 1946, Justin opened up about the evolution of the brand, the inspiration behind this striking collection, and his vision for the future — including expanding into ready-to-wear fashion. One of the most fascinating elements behind the collection was the influence of chiaroscuro, the iconic Italian art technique using darkness, light, and dramatic contrast to create emotion and depth throughout the designs. And yes… we also talked about designing for Mel B, a surreal full-circle moment for Justin, who grew up admiring the Spice Girls. A Shelli Stelmak x I...