AMELIA GRAY LEADS A NEW ERA OF CRYSTAL-DRIVEN EYEWEAR
Fresh from a series of high-profile fashion bookings, Amelia Gray steps into Swarovski’s latest visual project for Spring/Summer 2026. The model fronts the house’s new optical release with a sleek, hyper-glamorous energy that mirrors the collection’s sharp silhouettes and crystal detailing.
The season introduces oversized frames, jewellery-inspired accents and polished embellishment across the Matrix, Millenia and Imber lines. Developed through Swarovski’s partnership with EssilorLuxottica, the launch focuses on statement styling rather than celebrity co-design.
Gray’s involvement signals her growing presence within luxury fashion’s campaign landscape, where image, attitude and recognisable aesthetics remain central to a brand’s cultural momentum.
Hero: ameliagray
Brand: Swarovski swarovski
Creative director: giovannaengelbert
Art director: hammylamb oscarbeckmann
Styling: helgaburrill
Make up: patrickglatthaar
Hair: kalle_...
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