What happens when social leaders from the Denver Broncos, Manchester United, Ten Toes, and Tewdilly sit down to talk about the future of social media? A conversation about scale, creativity, and the reality that comment sections have become one of the most important spaces on the internet. At Gondola Sports Summit, our panel explored how the most creative teams in sports social are using technology to create better fan experiences, protect communities, and give social teams their time back. From managing overwhelming volumes of engagement to protecting athletes from abuse and spam, one theme kept surfacing: AI works best when it enables more human connection, not less. Huge thanks to Caroline Deisley, Ian Nolan, Jared Harding, and Josh Hershman-Jones for sharing the strategies, challenges, and lessons shaping the next era of sports social. Swipe through for some quotable moments from the conversation. #SportsMarketing #SocialMediaStrategy #CommunityManagement