The event is Oregon’s second-oldest flower festival, just after the Rose Festival in Portland, and is dedicated to the rhododendrons that grow naturally along the Oregon coastline. Among seasoned and first-time gardeners, the shrubs have amassed a strong following for their beauty and variety. Here are some of the takeaways we gathered while visiting the festival. Find a link to the full story in our bio. Photo by Chiara Profenna / The Oregonian | OregonLive #Florence #HereisOregon #OregonCoast #Rhodies