Luxury hospitality is becoming far more emotionally specific. Today’s travellers don’t just want beautiful hotels anymore, they want spaces that reflect how they actually live, and increasingly, that includes their pets. So naturally, MEMilanHotel launched the MEME Suite: a luxury hotel experience designed entirely around travelling with your dog. But what’s interesting is this goes far beyond being “pet friendly”. This is hospitality recognising identity and emotional attachment as part of the luxury experience itself. Custom pet dining. Designer interiors created with La Maison Sissy, featuring the refined fabrics of Lanificio Ermenegildo Zegna. Wellness-focused details designed to keep pets calm and comfortable. Thoughtful touches that make the stay feel considered rather than transactional. Because modern luxury is no longer about offering more. It’s about understanding people more deeply. And the brands winning now are those building experiences around emotional relevance,...