How much is an over in the IPL worth? An IPL over lasts around 4 minutes. In those 4 minutes, crores are made through broadcast, ads, and sponsorships. Six balls. Infinite money. IPL isn’t just cricket anymore—it’s one of the smartest media businesses in the world. 🏏💸 #IPL #CricketBusiness #SportsBusiness #IPL2026 #BusinessOfSports